koaladash pictorial mark

Revising the pictorial mark for my logotype seminar project has proven to be harder than first anticipated. During presentations, I was advised to add a shape to unify and connect the pieces that were beginning to separate in the first pictorial mark. I went through several shapes and revisions, finally settling on the above mark.

Although the shape changes the “feel” of the koala, it allows the pictorial mark to read more quickly and perhaps makes it a little more welcoming.